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Press Release

AXA Launches 360° Cancer Care – Singapore’s First Holistic Cancer Insurance Plan

23 August 2013
AXA Life Insurance Singapore today launched 360° Cancer Care, the first-ever holistic cancer insurance plan in the market, which will take care of financial, practical and emotional concerns that may arise before, during and after cancer treatment. 

Chief Marketing Officer of AXA Life Insurance Singapore, Ms Kwek Perroy Li Choo said, “Cancer is the number 1 cause of death in Singapore. We were struck by the statistics that on average more than 1 person in Singapore is diagnosed with cancer every hour and that 14 people die every day in Singapore of cancer. At AXA, we asked ourselves how we can make our insurance protection plans more useful and how we can help alleviate the cancer burden. Our research tells us that most insurance plans in Singapore cover the treatment stage when a patient is diagnosed with cancer, but there are clear needs out there for cancer insurance plans which help with prevention, and plans which support a cancer survivor through his recovery stages.”

360° Cancer Care involves Holistic Care Services, a dedicated service that will give customers access to a panel of experts who will provide support and assistance at three different stages – Preventive Care Stage, Treatment Stage, and the Rehabilitation Stage. In the event of a cancer diagnosis, a care coordinator will be assigned to review the customers’ needs, including non-medical holistic care needs, from the very beginning. 

Preventive Care Stage
This stage involves discounted health check-up vouchers for cancer screening packages and access to wellness seminars. 

Treatment Stage
Upon diagnosis of cancer, or during the Treatment Stage, customers can also get access to a dedicated telephone concierge service to get assistance with finding the right doctors and medical treatments in Singapore, as well as priority hospital admissions and specialist consultation. Customers can also get assistance in organising home care and finding aftercare experts during the 

Rehabilitation Stage. 

In addition, 360° Cancer Care allows for immediate financial support during the three stages of cancer; Medical assistance benefit, which provides a lumpsum payout upon diagnosis of cancer; a lumpsum payout to support basic expenses through the Recovery Benefit in the event that the cancer advances and home rest is recommended; and a Cancer Relapse Benefit which provides an additional payout on relapse of cancer.

Rehabilitation Stage

A unique aspect under 360° Cancer Care includes an Aftercare Benefit, which allows reimbursement of expenses incurred for the following items: 

Psychological counselling session
Second medical opinion
Home care nursing
Anti-nausea drugs
Traditional Chinese medicine (TCM)
Hair loss treatment
Dietician services
Reconstructive surgery

Beyond financial support in seeking holistic care, 360° Cancer Care provides customers with assistance in finding and managing appointments with post-care experts such as dieticians, counsellors and hair care clinics. 

Adding on to this special service, Ms Kwek Perroy Li Choo added, “With AXA 360° Cancer Care, we hope to support and encourage more people to take steps towards cancer screening for early detection. We also hope to support cancer patients and survivors with emotional care and hopefully make psychological counselling eventually an integral part of cancer care.”

More information about 360° Cancer Care can be found at www.axa.com.sg or 1800 880 4888.

Complementary offer to existing Critical Illness Plan
360° Cancer Care is an excellent complementary product to AXA’s leading 4-staged Critical Illness payout plan, Early Stage CritiCare, which was launched in August last year. Customers who purchase 360° Cancer Care together with Early Stage CritiCare will enjoy a 10% discount on both policies for the entire duration of the policies. 

About AXA in Singapore


With presence as early as 1969, AXA operates Life Insurance and General Insurance entities in Singapore, offering a wide range of products, catering to the needs of individuals and companies.
AXA is the 2nd largest general insurer in Singapore and in the general insurance sector; it ranks No. 1 in Health, No. 2 in Marine Cargo and No. 3 in motor insurance.


About AXA Asia

AXA Asia is committed to become a preferred company in financial protection and wealth management. AXA Asia is part of the AXA Group, and has grown rapidly in Asia with a presence in China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore and Thailand. AXA Asia serves over 6.4 million customers and employs over 7000 employees across the region at the end of 2012.


ABOUT THE AXA GROUP

The AXA Group is a worldwide leader in insurance and asset management, with 160,000 employees serving 102 million clients. In 2012, IFRS revenues amounted to Euro 90.1 billion and IFRS underlying earnings to Euro 3.9 billion. AXA had Euro 1,065 billion in assets under management as of December 31, 2012.

The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Shares are also quoted on the OTC QX platform under the ticker symbol AXAHY.

The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD, and is a founding member of the UN Environment Programme’s Finance Initiative (UNEP FI) Principles for Sustainable Insurance.


FOR MEDIA ENQUIRIES, PLEASE CONTACT:

Asia PR Werkz
Tel: +65 6536 6881
86A Amoy Street
Singapore 069905


Ms Sheryl Koh

HP: +65 9151 5328
Email: Sheryl@asiaprwerkz.com


Ms T. Gayathiri
HP: +65 8201 7873
Email: Gaya@asiaprwerkz.com

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